Decentraland is a well-known metaverse built on the Ethereum blockchain. In this article, we will discuss the number of active users and engagement metrics.

Active Users

According to Decentraland’s public website, DCL Metrics, the platform has around 4000 daily active users (DAUs). It’s important to note that not all DAUs are the same, as the platform includes guest users, users with names, and so on. A significant percentage (37%) of users are guest users.

Stickiness

In social apps, “stickiness” is often measured using the ratio of monthly active users (MAUs) to DAUs. Decentraland’s stickiness ratio is approximately 17%, while the Facebook has a ratio of ~67% source. The comparison suggests that Decentraland’s user engagement may not be as healthy as its counterparts.

Conclusion

The metaverse is still in its early stages, and improvements in immersive experiences and performance tools are needed for its full potential to be realized. Until then, the growth and engagement of platforms like Decentraland may remain limited.